The Magical P&G Heritage and Archives Tour

tumblr_lkonmyIseP1qf0b0cOh the things you will learn in the Proctor and Gamble Archives.  Did you know that Ivory soap originally came with a string around it, to make it easy to split in half as a dual-purpose product for kitchen and bath?  That Vick’s VapoRub began as the catchy “Vick’s Croup and Pneumonia Salve”?  Or that Max Factor, part of whose collection P&G acquired when they bought the cosmetician-to-the-stars’ eponymous brand, invented a kissing machine for testing lipstick?  P&G’s kissing machine is broken, but a working version turned up on the cover of a Red Hot Chili Peppers album.  According to Lisa Mulvany, Beauty Archivist and P&G archives tour-guide extraordinaire, Factor determined the pressure of the ideal kiss to be 10lbs, which seems high for someone sporting a mustache.  The other librarians on my tour, organized by the Special Libraries Association, all women, seemed to agree.

BrandsThe Procter and Gamble archives preserve and display objects representative of the health and beauty behemoth’s history of invention, marketing, and branding genius, from those first humble bars to such  iconic products as Tide, Febreze, Dreft and Dawn.  Everywhere you look, bold new words for products that promise, and sometimes do, change lives.

The second thing you notice when you walk in, after a stunned, Julie Andrews-esque 360 to take in the brilliant displays of colors so bright they might have been alchemically conjured by P&G’s R&D wizards, is the well put-together nature of the place.  Artifacts are associated by brand, and their arrangement tells stories.  As you pass from one room to the next, charts map the evolution of P&G’s brand portfolio, as well as their products, offshoots, and acquisitions. IMG_2171

This is more than a museum.  It’s an in-house resource, because, Lisa says, great new ideas are usually great old ideas rediscovered.  P&G’s smart set draws inspiration from this collection and from company history.  From an archival standpoint, for a collection that serves this purpose, the connections between the objects—their evolution, cross-pollination and origins carry as much information as the objects themselves.  Each connection is a story contributing to a larger story, one that plays out in the bathrooms, kitchens, laundry rooms, and shopping carts of millions of consumers word wide.  That the archives are a vital part of P&G’s collective, creative thought process is evidenced by the location of an “Ideation and Brainstorm Space” on the premises.  Two display rooms provide a panorama of P&G’s products, origins, and history.  A surprising number of items have been bought on eBay. tide

From the beginning, P&G’s expertise lay in rendering fats for various products.  Before Ivory, they sold soap and candles to the Union Army.  And where they lacked expertise, they have been smart enough to know where to get it.  In many cases the company bought operations not only for rights, but for the knowledge that came with the purchase–their move into the cosmetics market, for example, which is how a lock of Elizabeth Taylor’s hair, and samples of other stars’ coiffure, for whom Max Factor made wigs, ended up in the archive.  Along the way, Procter and Gamble has gotten good at many other things, including understanding and influencing the psychology behind why and what we buy.  Case in point, the company’s seminal role in the creation and production of what became known, because of its involvement, as soap operas.  They even won this Emmy. IMG_2195

More recently, they’ve mastered the art of creating new needs before we even know we need them—no small feat, as Charles Duhigg, author of The Power of Habit, notes here.  Who knew we needed canned potato chips that came perfectly stacked?  P&G did.  Thank you, P&G.IMG_2201

And while the P&G archives might offer insight into the power that brands and images exert over us, they also demonstrate, with all of those intricate logos and smiling faces (for example these creepy babies that were probably once considered adorable, unless they were trying to scare prospective customers into buying, in which case, SOLD!), just how much a part of us they have become.


The P&G archives are usually only open to P&G employees, partners, and stakeholders.  Any Cincinnati history buff should figure out how to become one of these, to gain access to this trove covering a 176-year corporate history that has profoundly shaped our nation and city.  -Ed Scripsi



Weekend Reading: Tom Wolfe Comes Up Short

ImageWe’ve been a fervent admirer of Tom Wolfe since years before we met him in our role as a member of the working press when we got in a few questions during the cocktail hour at the Niehoff Lecture in the long ago days when the Lectures were in the Library except in the case of Wolfe (Tom, not Nero) who was such a catch that drinks were in the ML but everybody had to move across the street where there was enough room for the big crowd for dinner.  We had read Tangerine Flake Streamline Baby when it came out and we were agog and starstruck and all, but Mr. Wolfe, possibly because he had reported plenty himself, set us at ease.  We’ve read everything of his ever since, enjoying it all hugely, but there’s something amiss with Back To Blood, Wolfe’s latest, around to which we just got this weekend.  What’s amiss is about half the book.  It’s his Wolfe job on Miami, and it’s minus a couple of limbs and a brain lobe.  What happened?  Did he just get tired in the middle and abandon the job?  Did Little Brown go out of the Big Book Business?  No kidding.  There’s all the Wolfe stuff – big cast – multiple plots – hilarious takes on puffed up plutocrats all racing along with not too much punctuation to get in the way and then halfway through it just stops.

-Nemo Wolfe

In Vino Veritas

IMG_3947It’s safe to say that participants in Cork ‘N Bottle and wineCRAFT’s “A Tour of the Old World”  learned a thing or two.  Tastebuds and schnozzes were pushed to the breaking point, made to cry like little babies, then shown that, actually, they had wings and could fly. Sommeliers imparted their secret knowledge.  Notes were taken; bottles bought; lively conversation and laughter had.  Among the French bottles, I found my perfect pairing . . . for a long summer bicycle through the fields of Southern Ohio: a 2012 Domaine du Salvard, Cheverny Rose from the Loire Valley.  What’s yours?  Cheers and thanks, wineCRAFT and Cork ‘N Bottle.

-Ed Scripsi

Published in: on May 30, 2013 at 5:21 pm  Leave a Comment  
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Viral Book-shop Sign

According to, Galleycat, this sign is “going viral”.  So in keeping with the good news that a book shop is opening off Fountain Square, we are acting as a vector.  -ed scripsi

On the Way to the Peak of Normal talks Preservation


Intrepid radio host Justin Patrick Moore works the mic

Mercantile member Justin Patrick Moore, who recently interviewed past Merc. President and author Dale Patrick Brown has just interviewed Cincinnati Preservation Association director Paul Muller about the challenges of preserving modern architecture.  This week, the CPA is having a symposium on preserving modern architecture in the Midwest.

Check out Justin’s interview with Muller here at and don’t forget to tune in on 88.3, WAIF, every Thursday night from 8-10 EST.

Ed Scripsi

Yeeee-HAAA: Texas will be home to first all-digital library system

digtexasTexas’ Bexar County Library system is getting rid of its printed books to become the world’s first all-digital library system.  Here’s the article in PCWorld, which places the decision in context.   Despite being himself an unabashed book lover, the driving force behind this transformation, county judge Nelson Wolff apparently had a flash of inspiration while reading the biography of Steve Jobs (was he reading it on an electronic device that somehow delivered an unexpected jolt?).  The news set off a flurry of conversations in the library community where, on a library listserve to which I belong, someone linked to a Thomas Friedman editorial in the New York Times about the radical changes the digital revolution 2.0 (or is it 3.0 now?) have wrought and what it all means for society and the economy.  Yet as this article helpfully points out, according to a Pew Internet and American Life Project most U.S. readers still prefer old-timey books.  Whatever the case, I hope that instead of emulating the Apple store, the libraries of the future will keep some bookshelves around as, if nothing else comforting, sound-deadening, cloister-creating décor.

-Ed Scripsi


A Burn’s Day Appeal: Save the Wild Haggis


A rare, threatened wild Haggis (Haggis Scotus) uses its powerful sense of smell to hunt drams, and evade club-wielding Haggis-thumpers.

Happy Burn’s Day!  While we at the Mercantile endorse all celebrations of a literary nature, we suggest that when you purchase your haggis, that you choose wisely.  While many claim that wild haggis (Haggis Scoticus) is superior in flavor the domesticated variety, the enlightened consumer ought to know that, due to hunting, habitat-loss, and predation by the hagglis’s only known enemy, the Hedgehog, populations are in decline.  Free range Haggis, is, to wild Haggis as  “Chilean Sea Bass” is to Patagonia Toothfish.  Burns, we’re confident, would approve, given his sensitive nature, and new revelations about the poet.

-Ed Scripsi

Published in: on January 25, 2013 at 1:00 pm  Comments (3)  
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eReaders at the Merc

ecomicWe’ve added a couple of eReades to our collection, and so far, patrons seem to like them.  We went with Barnes and Nobles’ “Nook Simple Glow” and so far, both devices are loaded with Killing Lincoln by  Bill O’Reilly and Martin Dugard (it should be noted that this book has come under fire for a number of historical inaccuracies that allegedly contribute to conspiracy theories), The Fault in Our Stars, by John Green, as well as January’s First Wednesday discussion book, The Enormous Room, by E.E. Cummingsalthough the edition we have loaded on our Nooks, from, doesn’t include Cumming’s sketches, or translations of the French phrases that occur throughout the text.  We encourage you to come check out our Nooks and let us know what books you’d like to read on them.  -Ed Scripsi

eNiches, eBooks, and Nooks

ImageThis morning, your library ordered a pair of NOOK Simple Touches™.  We shelled out for the “glow” option, which means that library members who check out these devices will be able to read in bed–with the lights off.  That’s free literature and free electricity, compliments of the good old Merc.  We will require a  valid credit card number as collateral against loss or damage, but hope the devices will help provide our patrons with the materials they need, especially items not in the collection but needed on short notice.

Given the historic nature of the occasion–the leaping off into uncharted electronic territory of our venerable anachronism of a library–perhaps we should engage further in the dialogue over the pluses and minuses of this new way of reading.  The discussion is evidently taking place on television, a sometimes controversial medium of its own.  Whether you agree with Jonathan Safran Foer or Tim O’Reilly, the verdict is clear: Foer can definitely rock a beard.

-Ed Scripsi

Published in: on November 16, 2012 at 5:50 pm  Leave a Comment  
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Books and bloggers and writers, oh my

The 6th annual Cincinnati USA Books by the Banks Book Festival went swimmingly.   Attendance is estimated to have topped 5000 visitors who enjoyed mascot dance parties, cooking demos, kids corners, panel discussions, and some good old face-time with the people who write the books–and blogs–you love to read.   The variety of this festival is staggering:  from headliners with lines of adoring fans to authors with smaller, which is not to say less interested audiences.  The Petersiks of Young House Love fell into the former category, and and Michael Nye, editor of The Missouri Review and author of the short story collection Strategies Against Extinction, reflects on his blog on the meaning of long lines and  different forms in the book festival of today and tomorrow.   The Petersiks also offered their take on, as they put it, “Nerding it Up in the Nasty ‘Nati.”

I’m already looking forward to next year’s festival, with new Executive Director Margaret O’Gorman at a new venue: The Banks.

-Ed Scripsi