Clearly the book world is in trouble. Why else would publishers, electronic and otherwise, feel the need to resort to idiotic stunts like firing guns into books? (almost worth it for the headline: “See Jonathan Franzen Get Shot”, which must have garnered about a quarter of a million hits. Or release a significant anniversary issue as a box-shaped head that contains, among other things, Michael Chabon’s supposedly wrecked novel?
While there is no way you are going to make it out the other side of 2011 without having read something on a tablet pc or e-reader, the fact remains that packaging matters–and by packaging, I include metaphorical packaging like “buzz”, which as far as I can tell is to today what “the ether” was to yesteryear.