This can’t be bad news for the newspapers, but how good is it? As you probably know, things are looking increasingly grim for the industry. Can a sleek, Apple-branded device turn things around, or at least de-steepify the colorful lines on this chart? Presumably, owners of the device would pay cash money to subscribe to iTablet versions of their favorite papers. Yet it’s hard to imagine Apple creating a tablet that wasn’t able to access the internet, and thus the free copies of the newspapers that live there. Perhaps Apple and the newspapers are banking on readers paying extra money to read an iTablet optimized version of the paper.
Rumor further has it that the new device will provide an easy way to purchase and read books, magazines, and textbooks. Not bad, especially coming from a company run by a guy who thinks “people don’t read anymore.”
-Norm De Plume