“‘Why do you add sugar to egg whites while you’re beating them?’ he asks, getting visibly agitated.”


This Boston Globe profile of Christopher Kimball makes for good reading, and will probably confirm any suspicions you have formed about what it’s like to hang out with the man.  It also suggests a way for publishers to avoid their much heralded demise, namely that they should put out work of a sufficiently high quality that people will pay to read it, rather than giving themselves over to advertisers who aren’t willing to fork over too much money for ads which, in the case of print, fewer and fewer people will see, and which don’t seem to work that well online.

Of course, that’s not as easy as it sounds, but it’s still worth a shot, and it seems like it probably should have been the goal all along.  I think Newsweek did something similar recently. Let’s see how that pans out.

I am also officially adding “People Who Wear Bow Ties” to Stacked’s beat.

-Norm De Plume

Published in: on August 6, 2009 at 12:50 pm  Leave a Comment  

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