What’s in a Name?

An artist's conception of the facade of the renamed Great Americantile Library

An artist's conception of the facade of the renamed Great Americantile Library

Great News!  In these turbulent financial times, The Mercantile Library has signed a naming-rights deal with Great American Insurance Company to the tune of–well, I’m not at liberty to give the precise sum, but it’s one preposterously massive pile of dough, to be paid over the next decade.  Not only will this windfall find use in such added amenities as a whirlpool Jacuzzi and free massages for Mercantile members, but the additional signage will contribute to a sleek new look that matches such icons of the Cincinnati skyline as Great American Ball Park and the soon-to-be completed new tallest downtown edifice, the Great American Building, which promises to make the Carew Tower look like a popsicle stick.  Folks, we don’t even know what to do with the sickening amounts of green, and so we invite our members to let us know how they would like to see the money spent.  -Ed Scripsi

Published in: on April 1, 2009 at 7:51 am  Comments (3)  

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3 CommentsLeave a comment

  1. This was an inevitable development once Taco Bell opened the door by buying the Liberty Bell.

  2. Nice try but that south elevation isn’t even visible anymore. :)

  3. I KNEW someone would probably catch that.

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